When NDTV Declared victory after 2611 TRP War

Post 2611, NDTV proudly claimed victory after 26/11 TRP Wars.
NDTV Website claims

When it matters, NDTV 24X7 is the most viewed channel
For the target C&S 15+ in the one million plus markets, NDTV 24x7 was the most viewed channel in the Mumbai terror attacks week, followed by Times Now. CNN-IBN was the third watched.

At what cost?

Be Aware and Beware